Founded in 1994 by Count Guy Tyrel de POIX, French wine producer (owner of 50 ha of vineyards in Corsica and heir of an old French noble family which used of the champagne factory Piper-Heidsiek), S.E.R.V.E. has started its activity as a distributor of Romanian wines, bottled under its own brand: Vinul Cavalerului.

Since the beginning, the main goal was to promote Romanian wines on foreign markets. The reality of the ’90s brought to discussion the lack of a constant supply of quality wines. Thus, the founder, Mr. Guy Tyrel de Poix, decided that the company’s strategy should have the following development stages:

• in 1995 – beginning the production of wines
• in 1998 – starting viticulture
• in 2000 – setting up the first new plantation and in 2001 setting up the nursery

Currently, the Romanian investment is over 1.5 million euros. We forecast that in the next three to five years the technology level, both for the wine cellar and for the vine processing, shall increase through further investments.

The first crop was processed in 1995 at the Ceptura wine cellar from the Dealu Mare vineyard, and since, winemaking technological improvements have been made every year, together with conditioning, stocking and bottling modernization. All improving steps came from the constant care to preserve the quality and consistency, so specific to the S.E.R.V.E. wines.

The low production (less than 45hl/ha), the manual harvesting, the careful selection of grapes, the control of temperature during fermentation and the selection of various blends by a team of French oenologists lead to the particular quality of the wines produced by S.E.R.V.E., which have been awarded many medals in national and international competitions.